Building the Marketing Engine Behind RMGT’s North American Momentum
BRANDING | CONTENT DEVELOPMENT | WEB DESIGN | WEB DEVELOPMENT | EMAIL MARKETING | VIDEO PRODUCTION
The Challenge
RMGT was competing in a mature offset press market against some of the most established names in the industry. Heidelberg, Komori, and Koenig & Bauer all had deep brand recognition and long-standing installed bases.
RMGT had a compelling product story: highly automated offset presses, LED Curing, lower operating costs, 8-up productivity, and a right-sized alternative to larger 40-inch press investments. The challenge was making that story visible, understandable, and repeatable across the North American market.
Socios helped RMGT build a consistent presence in one of the most competitive segments of the printing industry by developing a targeted approach to both their content creation and their marketing strategy.
The Strategy
Socios helped RMGT build a steady multi-channel marketing engine that turned every customer win, installation, event, product advantage, and press demonstration into market-facing content.
Each piece of content was developed to do more than fill a blog. It became part of a larger communications system, distributed across RMGT’s website, email marketing, LinkedIn, Facebook, dealer communications, trade show campaigns, and sales conversations.
Through a sustained mix of content, email marketing, social media, web design, trade show graphics, customer stories, and campaign strategy, Socios developed a system.
The Work
Content Marketing
Socios helped develop a steady stream of product stories, customer installation features, event promotions, press announcements, educational content, and video assets designed to keep RMGT visible throughout a long B2B buying cycle.
Email Marketing
Each new content piece became an opportunity to reach RMGT’s audience directly. Blog posts and news updates were supported with email blasts that kept printers, prospects, dealers, and industry contacts engaged with RMGT’s latest momentum.
Video Production
Video production became a key part of the RMGT marketing effort, giving customers and prospects a clearer way to understand the human stories behind the technology. Customer-focused video content was created that highlighted real installations, pressroom results, and the practical advantages of RMGT presses.
Social Media
We helped extend each message across LinkedIn and Facebook, giving RMGT’s content more reach and helping reinforce a consistent presence in the North American print market.
Trade Show and Event Design
From open houses to major industry events, Socios helped translate RMGT’s technical advantages into booth graphics, event messaging, signage, promotional materials, and sales-support assets designed for real-world conversations on the show floor.
Web Design
Socios supported the digital foundation behind the campaign work, helping create and organize web content that made RMGT’s product advantages, customer stories, and event messaging easier to access and understand.
RMGT had the product, dealer network, customer relationships, and technology. Socios helped create the marketing consistency, design support, and content distribution that amplified those strengths across the North American market.
Let’s Work Together