What Drives Mobile Consumers to Engage with Emails?

What drives a consumer to open an email on their mobile device? What irritates them most about email marketing messages on mobile devices? When do consumers typically read promotional emails?

Interesting factoid:

  • 45 percent of respondents are inspired to open mobile marketing emails due to both compelling text and graphics; only two percent are motivated solely by graphics, once again proving that content is still king

Check out the results from a recent report from Campaigner.

Mobile email irritation