Offset is more alive than ever before. We've been saying "Commit to Print" for years now and we stand by that statement. At Print 18 this year, we were proud to show our customers a glimpse of what print will be able to accomplish now and in the future with the advent of Augmented Reality. Our Poster Giveaway of the Secrets of the Human Body was our most successful poster release ever. Using Spot UV and having multiple Interactive AR sections, it drew lots of attention and found its way into tons of our customers take home bags.