Four reasons why marketing automation works for the insurance industry:
To read the complete article by Michael Vodicka, see the blog from NewsCred: http://bit.ly/1rvbDvt
What drives a consumer to open an email on their mobile device? What irritates them most about email marketing messages on mobile devices? When do consumers typically read promotional emails?
Check out the results from a recent report from Campaigner.
There are new laws going into effect in Canada regarding anti-spam. CASL (Canada’s Anti-Spam Legislation) goes into effect on July 1, 2014. It is different than the CAN-SPAM Act, established in the United States in 2003. The biggest difference between CASL and the CAN-SPAM Act in the US is that Canada’s legislation requires consent prior to emailing someone. There will will be a three-year transitional period in which marketers will be permitted to continue sending “CEMs” (electronic messages that encourage participation in commercial activity) to existing customers.
Infographic created by Cakemail
For more information on CASL, click here to go to the official Canadian website.
No great news that marketers using video are more effective in content marketing. But where is the ROI? In this recorded interview with the Aberdeen Group, they analyze the video marketing ROI and arrived at some interesting conclusions related to the golden ticket (conversion). Read the entire article.
Many companies aspire to full-blown marketing automation, but it takes a great deal of time and resources to get to that “promised land.” Instead, many companies take incremental steps to reach their goals and keep their businesses moving forward. Download this interestingread from the Demand Gen Report.