socios

noun
[so-cios]

  1. The Spanish word for “partners.”
  2. A digital marketing company that helps you acquire, retain and grow relationships with your customers. We specialize in Demand Generation and lead nurturing through marketing automation.

Our Story

Our roots go back to assisting high-tech companies drive the marketing efforts of their channel partners in North America and Latin America. So we understand the difference between launching a new product to an emerging market and selling complex services to a mature customer base. Whether your sales model is direct, channel, or a mix between the two, Socios can develop Demand Generation strategies that bring you closer to your customers wherever they may be.

Acquire, retain and grow relationships

Socios delivers on the promise of digital marketing, bringing relevancy and results to marketing across all media—print, web, mobile, and social.

The Plan

As your strategic partner, Socios will develop Demand Generation marketing strategies based on your specific objectives, audience, and budget.

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The Roadmap

Socios provides a comprehensive suite of Demand Generation services that span the entire lead lifecycle, from new lead acquisition to lead nurturing.

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Driving Traffic

Driving Traffic

Socios supports your Demand Generation efforts by crafting a multi-layered network of lead nurturing campaigns based on your unique set of buyers.

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The Plan

As your strategic partner, Socios will develop Demand Generation marketing strategies based on your specific objectives, audience, and budget. We follow a straightforward four-step process.

Discover

First we will gain a thorough understanding of your business, audience, product, and goals.

Design

Next, we will design a media strategy that serves to target your precise audience and, at the same time, enables us to discover the “sweet spot” for your product or service.

Develop

Socios will develop a custom plan, from a single program to a series of ongoing Demand Generation campaigns, designed to uniquely address your precise objectives and market challenge.

Deploy

Once we have determined that our strategies and objectives are aligned, we will track and monitor every aspect of the Demand Generation campaign and optimize it as necessary to maximize return. Our marketing automation system will filter, qualify, and nurture inbound leads to better maximize sales productivity and marketing ROI.

The Roadmap

Socios provides a comprehensive suite of Demand Generation services that span the entire lead lifecycle, from new lead acquisition to lead nurturing and customer marketing.

After we understand your business needs, we will create a roadmap leveraging the optimal mix of media, messages, content, or tactics to deploy.

Demand Generation marketing isn’t done in isolation from the variety of other marketing and sales activity. The process of building a world-class demand generation marketing program must take your company’s current particularities into account. The result is a fully integrated approach towards demand generation marketing that leverages existing resources and offers modifications to optimize sales efficiency and productivity.

Driving Traffic

Driving Traffic

Socios supports your Demand Generation efforts by crafting a multi-layered network of lead nurturing campaigns based on your unique set of buyers and influencers. Using both organic inbound and lead acquisition programs, we’ll create educational lead nurturing flows that are supported through marketing automation.

Your marketing content is your company’s face to the world, and how most buyers will engage with your company long before your sales team has a chance to interact with them. Learn how we can support your consumer, or B2B, content marketing road map. We can assess your existing inventory and map your content to lead nurturing programs.

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Markets that we serve

Leverage the power of marketing automation to drive your business.

Financial Services

Insurance & Financial Services

Agents. Brokers. Advisors. Customers. Get the tools to connect to your complex network of communication channels.

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Manufacturing

Manufacturing knows automation. Automating your marketing efforts is the natural next step for continued business momentum.

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Travel & Leisure

Get found by ideal visitors, initiate conversations, and sustain long-term relationships that help keep bookings full and business bustling.

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Financial Services

Insurance & Financial Services

Here’s what SOCiOS’ marketing automation solution can do for you:

  • Increase the volume and quality of inbound leads.
  • Increase marketing and sales efficiencies, from training to campaigns to closed deals.
  • Improve the recruitment of sales representatives, such as agents, brokers, and advisors.
  • Integrate sales and marketing efforts across the channels, including email, social, and mobile.
  • Simplify brand, regulatory, and compliance control across marketing materials, tools, and templates.
  • Measure sales and marketing effectiveness in real time.

Manufacturing

With SOCiOS marketing automation solution, you

  • Increase the volume and quality of your inbound leads
  • Win new customers
  • Build and sustain customer loyalty
  • Launch real-time, targeted messages across all of your digital channels
  • Collect a rich set of prospect and customer intelligence
  • Measure sales and marketing effectiveness quickly and easily

Increase sales-qualified leads

  • Lead scoring systems identify and prioritize sales-ready leads based on points scored for demographic data and behavioral touch points such as email, websites, events, and social media.

Nurture long-term customer relationships

  • A 2% increase in customer retention has the same effect as decreasing costs by 10%. From pre-sales engagement to post- sales service, retain existing customers and get them to buy again.

Travel & Leisure

Keep your customers loyal

  • A 2% increase in customer retention has the same effect as decreasing costs by 10%.
  • Marketing automation excels in the tactics that help you retain existing customers and get them to buy again.

Get social

  • 76% of travelers use social media for inspiration when researching destinations. Inject your voice or brand into those conversations at just the right time.
  • SOCiOS can help you publish to social media, and manage your brand presence across multiple channels.

Personalize email to the travel buyer

  • Your marketing database can be segmented by any factor (or combination of factors) you choose, such as:
    • travel preferences
    • incentive travel
    • places visited
    • type of accommodations preferred o gender
    • past interaction with your website.
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Your Story

We need to know a little bit about you so we can start a conversation. If you would like to receive our latest news, or learn how Socios can meet your needs and exceed your expectations, please complete the fields below and send it back. Thank you for your interest in Socios.

Or email me at: info@mysocios.com. Or call at: 978.226.8108.







News & Stuff

Occasionally, we will tell you something important. Happy reading!

June 24th 2014

Marketing Automation for the Insurance Industry

Four reasons why marketing automation works for the insurance industry: Marketing automation helps insurers comply with regulations Marketing automation helps to track leads and engagement Marketing automation helps cut costs Marketing automation applies real-time tracking and reporting across all channels To read the complete article by Michael Vodicka, see the blog from NewsCred: http://bit.ly/1rvbDvt Read more